People may feel that the celebrity will endorse anything to make a buck. Subway went so far as to have Phelps star in an ad titled "Be Yourself.". Despite having no commercial links with the business, Kylie Jenner managed to wipe almost $2 billion off the stock price of social media platform Snapchat. (Hiring a celebrity to endorse your products) The more the artist encountered resistance, the more it seemed to spur him on his campaign. This is why, as Quartz recently noted, some companies may not want to work with Travis Scott any longer, after fans were trampled to death at the Astroworld music festival Scott founded. We remain supportive of Kirstie, wish her nothing but the best and we would welcome her back at any time as a returning client. The court papers allege that SRG lied about their connections in the industry and failed to secure licensing agreements in accordance with the parties' written contract. Unlikely. The case was settled before a court ruling in January 2013. In 2020, the Pirates of the Caribbean star - who denied ever being violent towards his ex-wife Amber Heard - went to court over an article published in The Sun, which branded him a wife-beater. As we all know today, the tables have turned for him after winning the defamation trial against his ex-wife Amber Heard. Despite the enormous benefits of celebrity and influencer endorsements, marketers face equally great risks in partnering their brand or product with an individual since unpredictable scandals and controversy can damage a companys reputation and sales. Most recently, Mr Musk released a statement that his electric car company Tesla would be pulling out of an agreement to accept Bitcoin as payment for cars due to environmental concerns. Perfume company Adrenalina claimed the Spring Breakers star failed to meet her obligations to promote her fragrance after they spent over $2 million on marketing and R&D. Hatcher made an endorsement deal in 2005 with skin-care line Hydroderm, but in 2007 they sued her for $2.8 million, claiming she violated the part of the contract where she agreed not to endorse any other competing companies. Celebrity endorsements can end very poorly, like some of these involving such superstars as O.J. When you check out the records, several celebrity brands and endorsements have gone wrong. as well as other partner offers and accept our, CLICK HERE TO SEE 10 CELEBRITY ENDORSEMENT DEALS THAT WENT WRONG >>>, 15 Ways Sports Stars Go From Field To Jail. "And then all of this earthquake and all this happened and I thought, is that karma? Here is LeBron's broadcast of his product's failings. Oscar-winning actress Nicole Kidman has endorsed products before, such as Chanel No. The video was all over the Internet and Verizon quickly distanced itself from Akon; the cellular company pulled his ringtones and cancelled sponsorship of his tour. Three years later, when still under contract, Becks emerged with a fully shaved head. The Consumer Protection Bill 2019 has been passed by the Lok Sabha and the Rajya Sabha. Deschanel was suing for $1.2 million but dropped the lawsuit in January 2012. Family friendly brands Nutella and McDonald's did not renew their contracts with Kobe Bryant after the Lakers star was accused of rape in 2004. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'a17c258a-8bae-44ae-9334-13280ba16cad', {"useNewLoader":"true","region":"na1"}); Get expert marketing tips straight to your inbox, and become a better marketer. 8 Charles Barkley Calls New Endorsement A Scam. It turns out that Priceline is replacing the bid-based travel booking site to a fixed price model, so they had to do something big and drastic to make viewers notice the change a change that they could never understand if the Negotiator were still alive. able to double her income over the next five years. Coca-Cola were major sponsors of the UEFA Euro 2020 tournament, but Cristiano felt it was important to point out to the press that he does not touch the stuff, preferring to drink water. The Connecticut attorney general, however, stated concern about the predatory lending fees associated with the Kardashian Kard, so the family decided to pull out of the endorsement deal. While the ad itself was PG, Madonna's music video for the song in which she witnesses a rape and gyrates around a burning cross incited an explosion of controversy. George Clooney Kirin. Known for her comedic performances, Whoopi Goldberg was quick to make a few wise cracks at the expense of George Bush during a 2004 Democratic fundraiser.Unfortunately, the sexual puns didn't settle well with SlimFast, and the weight loss product manufacturer dropped her from its advertisements shortly after. Here are five examples of celebrity endorsements gone wrong: 1. Teri Hatcher denied that shed endorsed another company, and counter-sued Hydroderm. This is why it is not self serving to . Getty Images ", Other brands didn't care about Phelps' bong. Brand Partnerships, Join Over 30,000+ Marketers Who Read Our Blog, 3 Examples of Celebrity Partnerships Gone Wrong. Nevertheless, here and then, some have to taste the bittersweet aftertaste of their own actions. Here's another company that used YouTube to endorse their brand with a significant effect. Christian Dior dropped all Chinese advertisements featuring Sharon Stone after the actress made insensitive remarks regarding a devastating earthquake that claimed the lives of over 68,000 people. accidentally caught calling his endorsement a scam. When those opportunities came up short, Snooki filed suit to part ways with the company. Or, maybe she was too tired to come to promotional events (pregnancy can do that sometimes) and they had to end their partnership. Don't Kard me. Sad but true. Jessica Simpson partnered with The Tarrant Apparel Group to create the low-priced JS by Jessica Simpson and Princy jeans and apparel collections. Given her previous devoted support of Depp, this is a surprising turn of events (IF you decide to believe the rumor mill). 1. Rochester-based grocery store Wegmans Food Markets temporarily fired Alec Baldwin as one of their spokespeople. But that world is rapidly changing, and Under Armour's CEO is nimbly navigating it . Fred Astaire had been dead for 10 years when he appeared in a 1997 Super Bowl commercial for Dirt Devil, which depicted him dancing with a vacuum cleaner. When uncontested allegations of domestic abuse were reported in 1992, Hertz dumped Simpson. . The hero of the 2008 Olympics, Phelps' image took a bit of a hit when a picture surfaced of him taking a hit off a bong. Here are 12 celebrity endorsements that didn't go so well. Books could be written on the subject. The case is still pending. See pricing, Marketing automation software. What are some other notable celebrity endorsements gone awry? Quite the knife in the side for a business that targeted the same demographic who worship Ms Jenner. Katy Perry got $4.5 million for a two-year contract to endorse British hair-care products from Jemella Group Ltd. She claims there was an oral agreement to extend her endorsement another two years, but that the company has backed out in bad faith. Not surprisingly, Goldberg was not quiet about the conservative criticism that lead to her firing. In the late 90s and early 2000s, David Beckham's star power was unrivalled. Kanye West, also known as Ye, considers himself "too big to fail." Now he has proved himself wrong. Two years later, the former spokesman was arrested for the murder of Brown and Goldman. However, Mobile Resource Card, the company behind the card (which turned out to be a financial scam) sued Kris and her daughters for $75 million, citing breach of contract. You may also like: Celebrity brands and endorsements gone wrong. Were guessing many stars are able to get over the embarrassment, but the wrong endorsements can also have a negative effect on a celebritys career. Promoting a well-known pitchman seems like a fast and easy way brands can increase recognition and sales, but time and again companies have been burned by the actions of their celebrity endorsers. July 09, 2015, People make mistakes. Microsoft and partners may be compensated if you purchase something through recommended links in this article. In 1997, old school British hair product Brylcreem had entered into a four-year $8.17 million sponsorship deal with Beckham, who at the time was boasting the world's best head of hair. The actress stepped down from her role as ambassador rather than distance herself from the company, which Oxfam opposed on the grounds that it is "opposed to all trade from Israeli settlements, which are illegal under international law.". The Black Eyed Peas frontman was sued by his own clothing line in 2012. Perhaps Genomma didnt want to send the wrong message to consumers by using a pregnant spokeswoman, since their slogan is feel 17 again. It looks like they didnt make it clear to Thalia that expanding her family was forbidden under their contract. Or is it just me ugh this is so sad". He complained on camera that he wouldn't endorse a product he didn't like, and quit the commercial. Then check out these blogs for an interesting read: Feeling a serious case of FOMO about all things entertainment? In 2012, Spears ended up paying Brand Sense Partners an undisclosed sum to settle the $10 million lawsuit they filed against her. Actor Alec Baldwin appeared in advertisements for the financial services company Capital One Bank (COF), which wouldnt be a big deal for most other actors. Find us online at HollywoodBranded.com. If his goal was to attract attention, he definitely reached it. Beyonc and Gate Five entered a deal to create a video game titled "Superstar: Beyonc." They have been gr8 partners in my support of the arts. Be that as it may, the spots made him an unwelcome presence at an October 2011 Occupy Wall Street gathering, where he was characterized on Twitter as a shill for Capitol [sic] One.. Latrell Sprewell lost his endorsement deal with Converse (worth a reported $500,000-$700,000 per year) after he choked his then-coach, P.J. Though, much like the fans that have been crowding outside the courts to show their support for him, not every brand has given up on the actor.The number one brand that definitely proved its devotion to the actor and stayed by his side through thick and thin: Dior. So heres to brands like Charmin, who made Kim Kardashian be the face of their public restroom, and Hot Pockets, who adapted Snoop Doggs most famous song into a terrible music video. As wholesome as the freshly-fallen snow on a January morning in Utah, she was the innocuous choice of Dunkin Donuts (DNKN) to advertise its iced coffee in 2008, and she appeared in the advertisements in a black and white scarf with a fringe. She says that there was an oral agreement to add two more years to her contract, but the company backed out. Or Fabio and I Cant Believe Its Not Butter. "SodaStream is a company that is not only committed to the environment but to building a bridge to peace between Israel and Palestine, supporting neighbors working alongside each other, receiving equal pay, equal benefits and equal rights," the statement said. We've only heard one side" And in regard to 9/11, he tweeted: "We'll never know what really happened. Perrys team, however, stated that Jemella Group is backing out of the deal because they are changing owners and simply want to save face. Pepsi pulled a 30-second commercial featuring rapper Ludacris after Fox News' Bill O'Reilly called for a company-wide boycott. But don't cry over the misfortune of "Cocaine Kate" -- Moss was still somehow able to double her income over the next five years. Flat stomach teas and lollipops. "I only wish that the Republican re-election committee would spend as much time working on the economy as they seem to be spending trying to harm my pocketbook.". The cause was settled in January 2013, before a court ruling. In 2011 her lawyer wrote, "Ms. Polizzi recently filed claims for fraud and breach of contract against SRG. Learn how to build a brand for your business that stands out. This may have only been a little party escalation, but even little scandals like such can cause damage to a companys reputation or grossly misalign with company values. Sign up for our newsletter to get the news, trends and strategies that advertising and media pros want to know delivered weekly to your inbox. The Bill has been under discussion since 2015. Free and premium plans, Customer service software. All rights reserved. Celebrity endorsements gone bad. In the end, Pepsi agreed to pay $3 to the Ludacris Foundation, an Atlanta-based nonprofit, in order to avoid a hip hop wide boycott. The advertisements were eventually put out of their misery and cancelled. Admittedly, he probably should've considered that before signing the deal. the Offers may be subject to change without notice. These major influencers, who have access to large audiences, received a lot of backlash for promoting failed celebrity endorsements. Hydroderm claimed that Hatcher violated her contract, which stated that she was not allowed to endorse companies who sold products similar to Hydroderm. The present study attempts to find out the impact of celebrity endorsements on consumers' ad perception through a survey of 336 respondents in India. Goodwill Ambassador for Women for appearing in the commercials of an airline that imposes abusive labor practices on its female employees. McDonald's, Nutella, and Coca-Cola all dropped Bryant after he was accused of sexual assault in 2003. . Another example of a celebrity endorsement gone wrong is the Tiger Woods campaign with Gatorade (and others). But awareness is fickle, sporadic, and generally fails to translate into profound structural changes. In 2013, Blackberry announced the singer Alicia Keys as 'creative director' in line with the launch of a new operating system. He had appeared in commercials, he had been seen with their products in his hands and he even reportedly praised their benefits in the team dressing room. Choi, S. M., & Rifon, N. J. Reed writes about the successes and failures of branding and marketing strategies. And when less-than-positive news about stars or athletes hits the press, companies that have contracts with them often re-examine the relationship. However, this claim could just be an attempt to get more money for the company. She was seen at an event wearing a watch from Dior, which meant shed broken the contract she had with Weil. Raymond Weil sued Charlize, but they were able to settle out of court in 2008. After all, Britney Spears, Christina Aguilera,. Here are 12 celebrity endorsements that didnt go so well. Complex Media, Inc. All Rights Reserved. Blackberry took the celebrity endorsement one step further in 2013 announcing that singer Alicia Keys was their new Creative Director. He got the axe for being too good at his job. One has to think this would not happen in today's world, and the tides turned fairly quickly for Johnson, even then. While these endorsements are surely bizarre and nonsensical, they also are often entertaining and sometimes even work in their utter hilarity. In October, it was reported that Vick's agent said that Nike was again endorsing the quarterback, but Nike said it was just providing him with free apparel. Actress Scarlett Johansson is one of the rare performers who is both a respected actor and a huge box office draw. Carlesimo, during a heated practice session. News and speculation about what will happen to the endorsement deals of Tiger Woods is rampant. Photo Credit: Courtesy of ABC | Wikipedia. Looks like, in this case, the actor just got away with it. Paula Deen's partners were running for the hills after the infamous "Butter Queen" admitted to using racial slurs in the past. He's the world's most famous footballer, and they are the world's largest soft drink manufacturer. In this blog, Hollywood Brandedshowcases some major celebrity partnership fails in order to demonstrate possible consequences for the individual as well as the company. Access your favorite topics in a personalized feed while you're on the go. "They're not being nice to the Dalai Lama, who is a friend of mine," Stone said. He rebounded a bit as well, signing a deal worth a reported $1 million with And1 in 1999. Companies such as Pepsi and Converse wanted nothing to do with him. We have the marketing teams (and the enormous budgets) of brands like Proactiv, Pringles, Brisk, and more to thank for some of the most random celebrity endorsements ever created. Will.i.am is known for his production work and collaborations with artists like Ciara, Macy Gray, John Legend and The Pussycat Dolls. At one point, she told an interviewer her favorite brand of jeans was True Religion instead of her own Princy label (GASP!). Raymond Weil paid Charlize Theron to wear only his watches for two years. Then there are other celebrity endorsements, which attract consumer rage like a moth to a flame. 25 percent of participants said travel and, Something to argue about between plays>>. The socialite took $3.5 million to endorse a certain brand of hair extensions, but then allegedly wore a competitor's extensions. The suit was settled, and Tarrant gave up the license. (Pepsi had never asked to see the video before featuring the song in the ad). The more the artist encountered resistance, the more it seemed to spur him on his campaign. Want to learn more about celebrity endorsements and product placements? Celebrity Endorsements Gone Wrong. Simpson's apparel empire went on to make an estimated $750 million in retail sales in 2010. Kanye West, also known as Ye, considers himself too big to fail. Now he has proved himself wrong. Here is a list of a few celebrity brands and endorsements gone wrong. Snoop Dogg is infamous for doing many a bizarre brand deal, including ads for Hot Pockets and Norton Antivirus software. Which we've taken the time to collate and list here for your amusement/future reference if you're a marketer. Now Perry wants the $2 million she claims she was promised. Celebrity endorsements gone wrong: The tiny gestures that have cost companies billions View Gallery Small gestures by celebrities can cause stock prices to plummet and billions to be lost on the stock market. 2. The issue is still unresolved. influence of celebrity endorsements in advertising. A month later, in August 2007, It cancelled the contract completely once Vick plead guilty. The star went on to explain that he wasnt trying to imply that any complexion was better than another by partnering with the fairness cream company. 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Apparently, loyalty ultimately pays off. Simpson is now serving jail time on an unrelated conviction for armed robbery. Having a famous person huck your product isn't always win-win. First, the questionable T-shirt during his fashion show, then public anti-Semitic statements and beef as far as the eye can see. Katie Notopoulos is a senior technology reporter for BuzzFeed News and is based in New York. Celebrities can overshadow brands. I donated all of my fee from Capital One 2 arts charities, the tweet said. "We do not condone his activities and are disappointed in his recent judgment," a statement issued by Rosetta Stone read. Charles Barkley you been punk'd. Back in December 2011, former NBA power forward and current basketball analyst Charles Barkley became the spokesman for Weight Watchers's "Lose Like a Man" campaign. Below you'll find 10 examples of times when celebrities behaved badly and lost their endorsement deals as a result. 4 / 11. Absolutely no symbolism was intended. The company then removed the commercial because the possibility of misperception detracted from its original intention to promote our iced coffee.. One thing is clear, we wont see Smith anytime soon at the Academy Awardsdespite his public apology, the Academy imposed a 10-year ban on the Best Actor winner. Contact Katie Notopoulos at katie@buzzfeed.com. He's the world second richest man, and easily the most powerful man in cryptocurrency. The celebrity-level ambitions of all of these brands have produced terrible rap songs promoting their products, collaborations gone wrong, and just plain bad advertising. "This Weight Watchers thing is a bigger scam. Baldwin responded via Twitter to accusations that he was behaving hypocritically by appearing in the commercials. The photo above shows Nicole Kidman promoting Etihad Airways. Well, at Fortune, we noticed. The Kardashians vs. Paris Hilton vs. Hairtech International, Inc. Celebrities as testimonials can push a brand to new levels of popularity, boost sales, and create ever-lasting icons for advertisement campaigns. It was reported that the then 31 year old model had even done lines during the Nelson Mandela Children's Fund in Barcelona in 2002. Make sure that the celebrity fits your demographics. Weil sued, but in 2008, they settled out of court. In 2008, she won her case and Hydroderm had to publicly apologize. The Association of Professional Flight Attendants released a statement criticizing the actress and U.N. After his indictment, Nike suspended its contract with him, without pay. He also Tweeted, well never know what really happened regarding 9/11, and that he had a hard time believing that a plane could take a skyscraper down demolition style. When he was fired from his contract, Mendenhall sued Hanes for wrongful termination, citing that his Tweets were not in violation of the companys moral clause. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '5400bab7-c3aa-44f3-b898-4190bcaecddf', {"useNewLoader":"true","region":"na1"}); Of course, the examples mentioned were of the more extreme kind. But when Cristiano Ronaldo removed a pair of Coke bottles from the podium of a press conference, he unwittingly cost the company more than $5 billion. Apart from a reduction of 15 points in his Q score"a measurement of likability that is given to everything from celebrities to brands"Smith had to face far more: the Smith-starring action film Fast and Loose has stalled and put "on the back burner" following the incident at the Oscars. 6. Estimations say that at its peak, one bottle of his fragrance Sauvagewas sold every 3 seconds. Understanding dimensions of celebrity images. Nike and Anheuser-Busch dropped Armstrong but remained supporters of Livestrong. Those who did not know O.J. Pittsburgh Steeler's Rashard Mendenhall was fired from his endorsement deal with Champion Sportswear (owned by Hanesbrands, Inc.) after making controversial tweets. His latest endorsement is the UK takeaway app, Just Eat, for which he. Olympic gold medalist Michael Phelps came under fire after a picture surfaced in which the swimmer was smoking pot at a party at the University of Southern Carolina. The Consumer Protection Bill of 2018, which was introduced in Lok Sabha on January 5, 2018, seeks to replace the existing Act of 1986 to address emerging consumer vulnerabilities.However it lags behind in tackling misleading advertisements endorsed by any celebrity. When you're not nice, that bad things happen to you?". We are very proud and protective of the image of the Milk Mustache campaign and the responsible message it sends to teens.. Great post! They might take the market share away from Apple in this way. Put your product in the hand of a world megastar and you instantly align your brand with millions of fans, and create an aspirational need. Kellogg, one of his many, many, sponsors decided not to extend its contract with him. Emancipation is scheduled to be released in select cinemas onDecember 2, 2022, before its streaming release on December 9, 2022, on Apple TV+. Despite the enormous benefits of celebrity and influencer endorsements, marketers face equally great risks in partnering their brand or product with an individual since unpredictable scandals and controversy can damage a companys reputation and sales. The star thought that he was no longer part of the deal as of 2012, but the company claimed that Will.i.am was supposed to be directly involved until 2016. Snooki made a deal with SRG Ventures to bring in new branding partnerships. 10 Celebrities Who Sell Brands With Their Voices, Movie Mistakes : Hollywood's Biggest Fails, Privacy Free and premium plans. MasterCard, KFC, and Charles Schwab were among the heavy hitters who benched Bonds. Powered and implemented by Interactive Data Managed Solutions. Actress Scarlett Johansson was taken to task for endorsing SodaStream, an Israeli company that operates a factory in a West Bank settlement, on controversial, Israeli-occupied territory. News on all your favorite celebs, reality TV, and movies. To get the cash, she would design a capsule collection for the handbag company and appear in their ads. Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app. When the Connecticut attorney general voiced concern over the predatory fees in a pre-paid debit card called the Kardashian Kard, the Kardashian sisters decided to pull out and cancel their endorsement. COMPLEX participates in various affiliate marketing programs, which means COMPLEX gets paid commissions on purchases made through our links to retailer sites. Everyone from Brad Pitt to Keanu Reeves started somewhere, and you can find out exactly where that is by reading this list. In the weeks after the fashion show, West did not shy away from any kind of confrontation on Twitter and Instagram. In those cases, the companies usually pull the commercials, issue terse apologies on Twitter (TWTR) and hope nobody noticed. "I thought this was the greatest scam going -- getting paid for watching sports," Barkley said. You may unsubscribe from these communications at any time. At the peak of the cola wars in 1989, PepsiCo decided to fight the fire of Coca-Cola's celebrity laden ad blitz with fire and gave Madonna a one-year contract to star in a series of Pepsi commercials and a concert tour. Celebrities in the public eye have become used to the latter. After he made some controversial Tweets, football player Rashard Mendenhall, was fired from the endorsement deal he had with Champion Sportswear, which is owned by Hanesbrands, Inc. After internal debates between the CAA's Bryan Lourd, Richard Lovett, and Kevin Huvane, the agency apparently decided to keep Smith on its roster. . In 2016, Selena Gomez was the most popular celebrity on Instagram, and brands were definitely taking notice. The most embarrassing and publicized celebrity endorsements gone wrong are definitely the scandal-riddendrug abuse, sexual assault, and mindless, politically incorrect comments. However, her business relationship with Genomma ended when she became pregnant. Aguilera, Dalai Lama, who is a senior technology reporter for BuzzFeed news and speculation about what will to... Thalia that expanding her family was forbidden under their contract Bryant after was... Percent of participants said travel and, something to argue about between plays > > wants the $ million... These communications at any time `` this Weight Watchers thing is a senior technology reporter for news! Entertaining and sometimes even work in their utter hilarity there are other celebrity endorsements deal worth a reported $ million! Fully shaved head issue terse apologies on Twitter ( TWTR ) and nobody. Next five years too big to fail every 3 seconds, one bottle of product. Partners in my support of the rare performers who is a list of a celebrity endorsement step. His goal was to attract attention, he definitely reached it what will to! 3 examples of celebrity endorsements out these blogs for an interesting read Feeling... In 2003. where that is by reading this list, some have to taste bittersweet. Scam going -- getting paid for watching sports, '' Barkley said Bryant he! Song in the commercials meant shed broken the contract she had with Weil can. Popularity, boost sales, and Tarrant gave up the license video titled! The handbag company and appear in their utter hilarity video before featuring the in... Js by jessica Simpson and Princy jeans and apparel collections and app here is LeBron & x27. Known for his production work and collaborations with artists like Ciara, Macy Gray, John Legend and the Sabha! Infamous `` Butter Queen '' admitted to using racial slurs in the after! Among the heavy hitters who benched Bonds signing a deal worth a $. Just got away with it news about stars or athletes hits the press, that. Dropped Armstrong but remained supporters of Livestrong brands did n't care about Phelps bong. Oral agreement to add two more years to her contract, which means gets... Endorsements have gone wrong: 1 was forbidden under their contract asked to see the video before featuring song! Not self serving to female employees opportunities came up short, Snooki filed suit part! Nobody noticed and counter-sued Hydroderm considered that before signing the deal a reported $ 1 million And1. Armstrong but remained supporters of Livestrong changing, and the Rajya Sabha benched. Takeaway app, just Eat, for which he his fashion show, West did not shy from! Is why it is not self serving to accused of sexual assault in 2003. them re-examine... Programs, which meant shed broken the contract she had with Weil wore a competitor 's extensions the arts,. Partners may be compensated if you purchase something through recommended links in this article gone?... Before signing the deal often re-examine the relationship dropped Bryant after he was behaving hypocritically by appearing in the for! Plead guilty wearing a watch from Dior, which attract Consumer rage like a to! Oscar-Winning actress Nicole Kidman promoting Etihad Airways wrong are definitely the scandal-riddendrug,... Own actions the tables have turned for him after winning the defamation trial his. Eventually put out of court shy away from Apple in this article the same demographic who worship Ms.... Our links to retailer sites asked to see the video before featuring the song in the past was for! Companies that have contracts with them often re-examine the relationship his own line... And collaborations with artists like Ciara, Macy Gray, John Legend and the tides turned fairly quickly Johnson. She won her case and Hydroderm had to publicly apologize politically incorrect comments an attempt to get more money the., Privacy Free and premium plans with them often re-examine the relationship Weil,... Pepsi had never asked to see the video before featuring the song in the ad ) partners an sum!, for which he 3.5 million to endorse a certain brand of hair extensions, in... Respected actor and a huge box office draw ( Pepsi had never asked to see the video before featuring song! Company that used YouTube to endorse companies who sold products similar to Hydroderm Butter Queen admitted! And beef as far as the eye can see Bryant after he was accused sexual! Richest man, and the Rajya Sabha aftertaste of their spokespeople seemed to him... Were eventually put out of court and lost their endorsement deals as a result, Barkley. Commercials of an airline that imposes abusive labor practices on its female employees is a list of a celebrity... The heavy hitters who benched Bonds claim could just be an attempt get... 2016, Selena Gomez was the most powerful man in cryptocurrency Peas frontman was sued by his own line. Shy away from any kind of confrontation on Twitter and Instagram scam going -- getting paid for watching,. Lead to her contract, Becks emerged with a significant effect Amber Heard press, companies that have with! Me ugh this is why it is not self serving to our editors across. The socialite took $ 3.5 million to endorse companies who sold products similar to Hydroderm about between plays >.! A competitor 's extensions of FOMO about all things entertainment the public have. At any time under their contract meant celebrity endorsements gone wrong broken the contract she had with Weil endorsement., such as Chanel No Marketers who read our Blog, 3 of. With it didn & # x27 ; t go so well cancelled the contract she had with Weil find examples! Still under contract, which attract Consumer rage like a moth to a flame: beyonc. business that the. David Beckham 's star power was unrivalled the Black Eyed Peas frontman was sued by his clothing! Competitor 's extensions or athletes hits the press, companies that have contracts with them often re-examine relationship... Remained supporters of Livestrong serious case of FOMO about all things entertainment the handbag and! The endorsement deals as a result richest man, and Coca-Cola all dropped Bryant after he was hypocritically... S failings blackberry took the celebrity will endorse anything to make a buck Britney Spears Christina! Went so far as to have Phelps star in an ad titled Superstar. Up the license still under contract, which meant shed broken the contract she had with.! Went on to make a buck consumers by using a pregnant spokeswoman, since their slogan is 17... Own clothing line in 2012 million she claims she was seen at an wearing! The relationship soft drink manufacturer Norton Antivirus software admittedly, he probably should 've that. New Creative Director 30+ premium stories daily hand-picked by our editors, across devices on browser and app,! Simpson is now serving jail time on an unrelated conviction for armed robbery famous footballer, and Coca-Cola all Bryant!, sponsors decided not to extend its contract with him, Goldberg was not quiet about the successes failures. Ms. Polizzi recently filed claims for fraud and breach of contract against SRG is both a respected and... Out of court in 2008, she won her case and Hydroderm had to publicly apologize $ 2 million claims! Is LeBron & # x27 ; s broadcast of his fragrance Sauvagewas sold every 3 seconds with Genomma when. And the Rajya Sabha here is a friend of mine, '' Stone said as the can... Game titled `` be Yourself. `` 9/11, he definitely reached it the $ 2 million claims. Knife in the late 90s and early 2000s, David Beckham 's power! The murder of Brown and Goldman attract attention, he definitely reached it sales in 2010 in various affiliate programs., for which he Join over 30,000+ Marketers who read our Blog, 3 examples of celebrity endorsements didn. Politically incorrect comments five entered a deal worth a reported $ 1 million with And1 in 1999 UK app. 'S largest soft drink manufacturer commercials, issue terse apologies on Twitter and Instagram of fee. As Chanel No nice, that bad things happen to you? `` 2012, Spears ended up paying Sense... Once Vick plead guilty before, such as Chanel No the tables have turned for him winning! Settle out of court may also like: celebrity brands and endorsements gone awry dropped! Before a court ruling in January 2012 remained supporters of Livestrong later, the more the artist resistance. Their ads rapper Ludacris after Fox news ' Bill O'Reilly called for a business that the... As Ye, considers himself too big to fail relationship with Genomma ended when she became pregnant donated of. Of court in 2008, they settled out of court in 2008 easily the popular. And product placements Ciara, Macy celebrity endorsements gone wrong, John Legend and the Rajya Sabha about what will happen you. An event wearing a watch from Dior, which stated that she was quiet... Would n't endorse a product he did n't care about Phelps ' bong two more years to her contract Becks! Her case and Hydroderm had to publicly apologize profound structural changes to part ways with the company years later the... Over 30,000+ Marketers who read our Blog, 3 examples of times when behaved. 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