The same convenience works for social commerce sellers. The Philippines, Singapore, and Vietnam also appear in the global top 15. Copyright 2023 - AXJ International Pte Ltd - All Rights Reserved. LINE is Japan's most popular social media platform. This button displays the currently selected search type. Indonesians spend up to four hours a day on their mobile phones, like their Philippine and Malaysian counterparts. Insider Intelligence Inc. All Rights Reserved. YouTube is the most popular platform in South Korea, with 85.9% of internet users aged 16-64 using it. Some of the biggest hits with consumers are audio content, micro-influencer marketing, branded messages, short-form videos, and user-generated content. There are various popular social media platforms in Asia. Social media statistics for Thailand in 2022. Note that GWI doesnt include YouTube in its social media questions, which explains why it doesnt appear in these rankings. With 93+ million monthly active users, over 72% of the country's population uses LINE. YouTube and LINE were also mentioned here as popular social media platforms, along with the tidbit that 51 per cent of e-commerce in Thailand happens on social channels.. Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. However, the number of people using social media is growing even faster. This new way of shopping is called S-commerce, or social media commerce, and it lets brands sell products directly on social media platforms no need for consumers to jump around to different sites. This will probably come as a surprise to many people, especially because the mainstream media seem to be fixated on the idea that young people have all abandoned Facebook for other platforms. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other . We are happy to help. Youku is free to use, but it also offers paid subscription services that give users access to additional content and features. Topics Social Media Users Social Media Usage Asia-Pacific Southeast Asia READ NEXT It is important to note that there is localized preference such as Line with a whopping 86% usage in Thailand and Zalo with a respectable 77% usage in Vietnam. This is according to Hootsuite's report. So, it's time for brands to jump on this trend and take advantage of it. WeChat is the largest, with over 1.2 billion monthly active users. ", StatCounter, Share of social media traffic in Southeast Asia in 2022, by country and platform Statista, https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/ (last visited March 01, 2023), Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph], StatCounter, February 28, 2022. Because of this censorship, alternative social media platforms have seen massive growth in recent years. After Kakaotalk comes the more ubiquitous platforms, with Instagram, Facebook, and Twitter taking 3rd, 4th, and 5th place respectively10. In fact, 44% of the respondents for Econsultancy, Magento and Hootsuites 2019 report (The State of Social Commerce in Southeast Asia) admit to making three or more online purchases in the past month because of social media posts or ads. The content options that each platform offers, such as video formats, or the ability to include hyperlinks if you want to link to off-platform content; The kinds of context in which youre hoping to engage people, such as the times and places in their lives when they might use each of these platforms, and their likely emotional and mental states when theyre using them; How easy it is for people to interact with you and your content, and to engage with the broader community that each platform attracts; And lastly, how much it might cost you to promote your content on each platform, if youre considering using paid media. The majority of these (445 million/99.5%) access social media via their mobile phones. The most popular social media platforms. Plus, shop ads are personalized based on a consumer's social media activity, making it easier to reach a targeted audience. Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. In Southeast Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating influencer marketing into their campaigns. The silver lining is that Asia is still at the forefront of internet and social media usage. Chart. But its numbers also have a better distribution across platforms. The blog Geeks in Cambodia offers pros and cons for this situation. In 2022, Facebook was the most popular social media platform in all Southeast Asian countries, with the highest share in Timor-Leste at 99.56 percent. And that means that you dont need to worry too much about being on multiple social platforms in order to reach South-East Asias young adults. It's safe to say that micro-influencer marketing is a social media trend on the rise in Asia. Use Ask Statista Research Service. Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, 11 Times SquareNew York, NY 100361-800-405-0844, 1-800-405-0844ii-sales@insiderintelligence.com. As a Premium user you get access to the detailed source references and background information about this statistic. The Malaysia Country Commercial Guide of the US Department of Commerces International Trade Administration names 10 of the countrys most popular social commerce platforms, but were including just the top five here: Filipinos love social mediaso much so that their country has been labeled the Social Media Capital of the World. What separates the apps is SNOWs myriad of filters and stickers, which incorporate augmented reality. The pandemic brought a surge in TikTok's popularity, as people were looking for new forms of entertainment. Preparing the region's marine and offshore industries to prosper through the clean energy transition was the focus at the ABS Southeast Asia Regional Committee Meeting. For example, you can reach 100 percent of South-East Asias Facebook users aged 16 to 24 on at least one other social media platform, and the same is true for the users of Instagram, TikTok, and Twitter. The most important key figures provide you with a compact summary of the topic of "Social media in the Asia-Pacific region" and take you straight to the corresponding statistics. Given that many of the main Western platforms such as Facebook, YouTube, and Twitter are banned in China, the social media landscape in this country looks very different. PayPals Asian social commerce report notes that: No wonder 69% of Philippine merchants not doing social commerce are looking to get in on the action. There's Beams, Spotify Podcasts, Twitter Space and more. Lets look at everything you need to know about updating your classic Page to the new Facebook Page experience. Instagram and YouTube quickly jumped on the bandwagon, and now we have reels and shorts, which are extremely popular in Asia. But its also interesting to note that Twitter attracts almost as many people in this cohort as TikTok does, which again tells quite a different story compared to the one we often see in the news. Research has also shown that an average of 3 hours and 14 minutes is spent by Indonesian social media users on different social platforms. There are many social channels in Asia, but the saturation can make it challenging to find the right one. The ultimate list of Linkedin Statistics that you need to know in 2023. The live streaming genre where people broadcast their daily life is also known as in-real-life (IRL). Try offering rewards, giving credit where it's due, promoting your official hashtag, or creating a fun campaign that encourages customers to share their experiences. Imagine a social media company, based in a non-English speaking country, aggressively advertising and lobbying to expand its user base in the United States. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. SNOW is a South Korean messaging and multimedia app. The top social networking platforms are Twitter, Instagram, and Facebook . Simon is DataReportals chief analyst, and CEO of, Digital, Digital 2021, Digital 2021 October Statshot, Analysis, Trends, Global, Search, Marketing, Advertising, Simon Kemp, Digital, Digital 2021, Digital 2021 July Statshot, Global, Analysis, Statshot, Digital 2021 April Global Statshot Report. That's user-generated content, or UGC for short! To put these numbers in context, its worth highlighting that young adults in South-East Asia now spend 4 times as much time using the internet as they spend watching television and that includes time spent watching streaming platforms like Netflix. A 2018 article on The Nation Thailand helps fill out some blanksand steers sellers toward other platforms and potentials. It will have 60% more users than Snapchat and twice as many as Twitter this year. [1]Conversational commerce surging across Southeast Asia Just take a look at Dove's iconic "Real Beauty" campaign. The number of social media users in Thailand at the start of 2022 was equivalent to 81.2 percent of the total population, but it's important to note that social media users may not represent unique individuals (see our detailed notes on data to learn why). All of them have different functions and purposes but are constantly improving and developing. Social media consumption in the region has grown dramatically, with. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. Sellers know about this great social-media love as well, and readily make themselves available on their customers preferred platforms. This micro-blogging platform has over 560 million monthly active users. Brands can publish updates to their page or send direct messages to their followers, such as coupons, product information, photo, videos, and event information. The sales value of social commerce worldwide is forecast to keep growing at a steady pace, reaching 2.9 trillion U.S. dollars by 2026. It launched a new feature that allows teachers to live stream lessons, and students can submit their homework through the platforms file-sharing function. And I think the key takeaway here is to make sure you dont rely too heavily on media headlines to inform your social media strategy. It was first released in 1999 and has since become one of the most popular communication tools in China. It is a messaging app, similar to WhatsApp. Short Video Content will Dominate Social Media Platforms, 68 Circular Road #02-01, Singapore, 049422. Over at the Land of Smiles, 95% of online sellers are doing business on social media, according to PayPals survey. Brands are now turning to micro-influencers, who have a smaller, but more engaged following. The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. There were 56.85 million social media users in Thailand in January 2022.. Out of all the countries included in PayPals Asian s-commerce survey, Singapore scored low on several categories: Then again, the numbers could go up this year onward. Advertisers are Register in seconds and access exclusive features. Explore Malaysia digital marketing opportunity brought by increased internet usage and robust economic growth. That's the power of branded content in action! TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. Different types of international shipping, explained, They can easily reach a wider group of customers, Compared to eCommerce marketplaces, it is easier for them to set up their business and have a low overhead, They can also leverage their personal networks to sell and reach other networks, 40% of sales are done via social commerce, Electronics, fashion, and health & beauty as the top three consumer categories, making up 70% of online sales, 10 million Indonesians buy only via social commerce, and another 10 million also buy through marketplaces or e-tailing, Social commerce makes up more than US$3 billion in GMV, and is predicted to go up to between US$15 billion and US$25 billion by 2022., 87% of them use social media to sell their products, The Philippines percentages for the first two social media platforms are also the highest for all the surveyed countries, Only 63% of Singaporean merchants do social selling (with Indonesia having a much better 80% rate). However, time spent and the amount of accounts held is relatively low compared to other Asian nations. So don't miss out, hop on the short video train, it's predicted to be a crowd-pleaser in 2023 and beyond! And whats more, people in South-East Asia tend to spend even longer online each day than the global average. In some geographies, however, there are significant challenges. However, YouTube usage is catching up. Singapore, Malaysia, Philippines, and Thailand top the charts in the number of times shopped online in a month. Well start off with a quick look at the global state of digital for context, before going on to look at the specific behaviours and preferences of South-East Asias young adults. This is one of the topics that we explore in our ongoing series of Global Digital Reports, but the findings for South-East Asias young adults are particularly insightful. Social audio content is poised to be the next big thing in Asia, especially with the rapidly growing podcast industry in Southeast Asia. TikTok Marketing will be on the Rise TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. Get the latest news, update and special offers delivered directly in your inbox. Meanwhile, 36.6% use social platforms to fill their free time. Feeling the need for speed in your video content marketing strategy? 24.00 million. Micro-Influencers is a Must Marketing Strategy, User-generated content is a Powerful Key to Brand Building, Short Video Content will Dominate Social Media Platforms. In SE Asia, the top 3 social media platforms are YouTube, Facebook, and Instagram. And, guess what? Advertisers are You've come to the right place! The average amount of time spent per day on social media is 1 hour and 8 minutes, while the average number of social media accounts owned per internet user is 6.3. How Will Social Network Usage Change in Asia-Pacific in 2022? Access to this and all other statistics on 80,000 topics from, Show sources information The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. However, usage in this region looks quite different from that in the West. With shop-able posts, brands can get creative and make their products shine. Instead of bombarding them with emails, why not try something a little more creative and relatable? Turning customers into advocates isnt always easy. KEY STAT: Facebook will have 934.3 million users in Asia-Pacific this year, more than it has in any other region. I was also quite surprised to discover that Facebook Messenger is the most popular messaging platform for South-East Asias young adults, well ahead of both WhatsApp and Telegram. 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